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With the advent of online gambling came something that land-based casino patrons are not familiar with: bonuses. Most operators provide new players with incentives, including free spins, no-deposit bonuses, matched initial deposits, and a host of other perks to get them to sign up and start playing. Many players indicate that they find these bonuses so attractive that they intend to keep gambling online even if the restrictions surrounding land-based casino operations start easing.
Here is how online casino bonuses impact new players’ behavior:
Persuasion
If you have wanted to try your hand at real money online gambling, you have probably browsed a few websites or viewed smartphone apps belonging to online casinos. Each offers different bonuses to patrons when they sign up. Depending on how appealing the initial offer is, it might be the tipping point that persuades you to choose an online casino operator. For example, free spins might not mean that much to you if you plan to play table games like blackjack, poker, and roulette. However, if you love playing slots, free spins will be an attractive idea.
Overcoming hesitance
A lot of people are reluctant to try online gambling because of cybersecurity fears. They worry that the games are rigged, or their personal information is vulnerable when using new online casinos. Their skepticism is well-founded, given how many data breaches occur online. However, online casinos must adhere to strict cybersecurity protocols monitored for compliance by state gaming control boards. Online casinos use bonuses as a tantalizing opportunity, persuading players to throw caution to the wind and give it a try.
Testing the waters
Bonuses allow patrons to try an online casino to see if it is legitimate. If you are working on your luck and want to test drive some games before committing your money, an online casino offering welcome incentives is precisely what you need. Many players do not want to part with their hard-earned money right away. Playing games with ‘free money’ lets them familiarize themselves with an online casino and become comfortable with it.
Keep them coming back
Online casinos need to keep their customers happy, and offering them bonuses to reward their loyalty accomplishes this goal. It prevents users from chopping and changing their preferred online casino. Online gambling is a fiercely competitive market, and operators use their bonus schemes to retain customers and build long-lasting relationships with them.
